Navigation

 Industry News 

How a Penny-a-Day Plan Invented Hospital Insurance
Nicholas Gatorano Nicholas Gatorano

How a Penny-a-Day Plan Invented Hospital Insurance

Dallas, 1929. Hospital bills were unpredictable, and one administrator floated a radical idea: pay roughly a penny a day and your hospital stay is covered. That tiny payment changed American healthcare—launching the blueprint for modern hospital insurance and, eventually, the Blue Cross movement.

Read More